Managing Your Online Reputation With Reverse SEO Services
Internet has become quite a complex place where oftentimes you are not sure whether what you are doing is legal or not. At the same time, it has become a platform where anyone could express their feelings about a person, company, business or country without any fear. Social networking websites are the common places where people would get angry and rant about things. Constructive criticism is not the thing for everyone. Some people cannot do it and even the slightest hit on their sentiments can lead them to saying worst things about a company or individual.
We all live in the online world and we know how people can be so rude to companies or other individuals at times. By this, we mean that not all that you find online is legit or carries weight. However, the worst thing that happens to businesses at times is that such negative news, comments, feedbacks, reviews and rants come up on top of search engine results. There are people looking for your company to do business. They search for you and they find out these negative contents. They end up looking for alternate options and not doing business with your company.
That’s where negative SEO or reverse SEO comes into play. Reverse SEO is all about online reputation management. When you do regular SEO you are actually taking measures to push a web page higher in search results. With reverse SEO you try to push some web pages down in the search results. The purpose of pushing the pages down is to keep the most positive web pages on top in the search results and push the negative ones down. Online reputation management companies use latest softwares and tools to first find out the pages that are saying bad things about your company.
It must be known here that pushing the negative web pages down on search results is just one part of the whole process. The other part is to create some new pages for a company and optimize them through regular SEO means. So, when reverse SEO is taking place the negative pages are going down and simultaneously the good pages are being pushed up. Online reputation management companies would often create profiles of your business on major social networking platforms so they can be shown on top of the search results. Google is always the most important home where all this takes place.
When there are negative results on the search pages, most of the potential customers will move away from doing business. When you have 5 bright stars showing with your search results right on top, most of the visitors will visit your website and end up doing business with you. There is a lot of other stuff that needs to be done in addition to reverse SEO to maintain your online reputation. You have to be on top of everything. You have to be active on your blog, respond to queries on your blog and social networking profiles and face criticism in a mature manner.